Just saw this news story from a couple of months ago, but I think it's quite cool.
Good news for 90s kids who have laundry baskets filled with Barbies in their parents' basements: Mattel wants to recycle your old toys. The 76-year-old toy company is launching a pilot program called "Mattel PlayBack" that is designed to recover and reuse materials in old toys for future Mattel products. The new effort is the company's latest step toward a sustainability-focused future. Mattel previously committed to using 100% recycled, recyclable or bio-based plastic materials across all of its products and packaging by 2030.
At the moment it is only in a few countries, but it would be great if they could spread it wider and if other companies that produce a lot of plastic stuff did the same.