Mirmar It's a super protective form of packaging and also cheaper for them to produce than any other kind, but now it seems that they then wrap it in plastic again anyway.
I thought it was pretty stupid that they wrap it in plastic wrapping when it is already wrapped in the wax, so I took a look on their website to see what they had to say about it:
Mini Babybel®’s wax coating forms a protective barrier around the cheese and functions as a crust in all respects.
The cellophane wrapper is essential for two reasons. On one hand, it serves to fully protect the cheese, preventing damage to the wax as a result of stacking or bumping. On the other hand, it prevents the wax from sticking when you take the cheese with you, which is essential for single servings.
As for the net, it holds the small cheeses together in one pack: along with plastic wrap, it is the most economical method.
Yep, it still seems pretty stupid to me, the wax would be just fine without the plastic.