🗻 one more example could be Patagonia well they kind of should be eco friendly as most of their products are for exploring nature.
The company is against conspicuous and superfluous consumption. Had ads encouraging people to not buy things they don’t need and go for repair rather than replace their products.
Their commitment lies in their products for example wetsuits are made of natural rubber and plastic bottles after turned into parkas.
Patagonia also recognises the importance of political action on the environment and has made voting for eco-friendly leaders a cornerstone of its sustainability message as well videos ect.